INTEGRATED CAMPAIGN
Empowering the Consumer
I worked with Enphase Australia to develop their first ever consumer campaign. This was an integrated campaign, including print, online and television. The challenge was to introduce the Enphase Home Energy Solution to the consumer audience.
CLIENT
Enphase Energy Australia
INDUSTRY
Technology, Clean Tech
ROLE
Creative Director, Designer
INVOLVEMENT
Tagline Development, Visual Treatment, Image Selection, Print & Banner Ad Design & Templates, Pull-up Display Banner, Guidelines, TV Ad (Concepting & Creative Direction only)
Television Ad (30 Second)
Today’s homeowners are generally familiar with solar, but may not have the familiarity of all the features that next generation solar has to offer including: generation, storage (batteries) and monitoring (management). The campaign tagline that I developed with the team introduces all three.
Deliverables included print and banner ads, display banners with guidelines and associated templates, for both Enphase and their resellers. I also worked as Enphase's Creative Director to develop and build out the "Power" concept for a television ad (produced by Kintaro Studios in Victoria, Australia). All elements were required to be co-brandable as partner buy in was an integral part of financing the campaign.
