INTEGRATED CAMPAIGN
Habiliter le consommateur
J'ai travaillé avec Enphase Australia pour développer leur première campagne de consommation. Ce fut une campagne intégrée, y compris la presse écrite, en ligne et à la télévision. Le défi consistait à présenter la solution Enphase Home Energy au public consommateur.
CLIENT
Enphase Energy Australia
INDUSTRY
Technology, Clean Tech
ROLE
Creative Director, Designer
INVOLVEMENT
Tagline Development, Visual Treatment, Image Selection, Print & Banner Ad Design & Templates, Pull-up Display Banner, Guidelines, TV Ad (Concepting & Creative Direction only)
Today’s homeowners are generally familiar with solar, but may not have the familiarity of all the features that next generation solar has to offer including: generation, storage (batteries) and monitoring (management). The campaign tagline that I developed with the team introduces all three.
Deliverables included print and banner ads, display banners with guidelines and associated templates, for both Enphase and their resellers. I also worked as Enphase's Creative Director to develop and build out the "Power" concept for a television ad (produced by Kintaro Studios in Victoria, Australia). All elements were required to be co-brandable as partner buy in was an integral part of financing the campaign.
Television Ad (30 Second)
Results
As of Spring 2017, this campaign has only just launched within Australia and New Zealand, but I expect it will be adopted in the US and other regions soon. Our team targeted a global audience from the beginning and made descisions on casting, architecture and flora with a more global audience in mind. Feedback from the client has been overwhelmingly positive.