BRANDING
Guidelines & Template System
Created for Autodesk's Employee Training groupm this was an internal identity system designed to work along side Autodesk's master brand. A series of templates and collateral was created to serve the training and onboarding needs of Autodesk's 9000+ employees.
CLIENT
Autodesk
ROLE
Creative Director, Designer
INDUSTRY
Software
DELIVERABLES
Guidelines Book, Email Templates, Binder Cover Templates, Workbook Templates, Image Library, Internal Portal Page Design
Maximum Impact with Minimum Hassle
The key challenge of the project was to create templates that the Autodesk training personnel could utilize themeselves without having to retrain on professional graphics software, without compromising the design esthetic.
Complex Design with Blunt Tools
The solution was to create a series of colorful templates which worked along side Autodesk's master brand. Each deliverable contained 8 templates with a dominant color from Autodesk's vibrant palette. This provided the versatility that the client requested for 100+ annual training events worldwide. Templates were designed to work in either MS Word or Adobe Acrobat, without training on professional design tools.
